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Old phone exchange signs cannot hide
Two-letter telephone exchanges offer a glimpse into pre-1960s Gotham, and it’s always a treat to uncover new ones. The Regent Sign Company prefix was spotted on a storefront on West Eighth Street...
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Ghostly faded signs of the West Side
Maybe these businesses advertised on the side of a building in the West 30s are still around, but I can’t find a record on any of them. I’m glad the ad is still holding on against the elements. It’s a...
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Vintage Coca-Cola signage on faded storefronts
Are these real Coca-Cola store signs—or just temporary props put up for a film shoot? I might say the latter if I didn’t see them myself. There aren’t many delis, drugstores, and luncheonettes left in...
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The appeal of a West Side parking garage sign
I couldn’t find any information on when this sign went up outside the parking garage on 43rd Street between Seventh and Eighth Avenues. But the colors and the stylistic “garage,” not to mention its...
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This is the coolest coffee sign in New York City
In a city with almost as many coffee places as bank branches and most of them bearing chain store logos, it’s hard to believe that this wonderfully generic plastic sign hasn’t been replaced . . . or...
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Look hard to see this vintage Hershey’s sign on the Bowery
You might need a pair of readers to really see the Hershey’s brand name in this weathered sign hanging from the facade of 354 Bowery, between East Third and Fourth Streets. But there it is embossed on...
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